Retail technology platform, Fabric, has appointed Karen Brewer as its executive vice president and chief marketing officer.
In her new role, Brewer will focus on accelerating growth and help build customer and partner success through global integrated marketing, brand strategy, corporate communications, product marketing, digital marketing, field marketing, and customer and partner marketing efforts.
“Karen, is a marketing leader who shares our philosophy around the power of the customer experience and putting brands in complete control of their digital commerce strategy without their platform getting in the way, or holding them back,” said Fabric CEO Faisal Masud. “We’ve been growing rapidly, and with Karen onboard, we’ve added jet-fuel to our growth efforts.”
Fabric’s API-driven solution enables merchants and marketers to quickly turn creative commerce ideas into reality without having to dish out major dollars to outsource the required engineering resources. Furthermore, the company helps scale businesses that have essentially outgrown the limitations of eCommerce solutions that are mainly tailored for entrepreneurs and small businesses.
“I believe we are again in one of those transformative moments – this time in digital commerce – where a rocket ship startup is out-innovating the incumbents,” said Brewer in a statement.
“Fabric’s technology changes everything for brands and retailers and works the way merchandisers and marketers think about delivering a delightful customer experience with speed and agility that drives growth. I am excited to be joining an innovative and customer-focused organization that has limitless opportunity to shape the future of eCommerce.”
Brewer most recently served as a marketing advisor to Fabric and is an enterprise software veteran who has previously worked at Autodesk and Adobe.
Brewer joins Fabric at a time when the company is undergoing early-stage growth. Earlier this month, Fabric raised $100 million in Series B funding, which was led by New York-based private equity firm, Stripes and supported by B Capital Group and Greycroft. The investment has helped raise Fabric’s valuation to $850 million, up from $193 million.