NexTech AR, an augmented reality solutions provider that specializes in eCommerce, video conferencing and virtual events, today announced an integration with SNAP, Facebook and Instagram.
The integration will enable businesses to deliver engaging and streamlined 3D ads across the aforementioned major social media platforms, as well as Google.
According to research firm Statista, SNAP has 293 million daily active users, Instagram Stories have 500 million daily active users, while Facebook has 1.9 billion daily active users, which gives NexTech AR customers access to a vast audience of daily active users worldwide.
The company’s announcement comes as augmented reality solutions have picked up steam with consumers wanting to get a better idea of what products will look like, all from the comfort of their own homes. The beauty and home furnishing category, in particular, has seen exponential growth during the COVID-19 pandemic, with consumers using AR tools to refine their personal spaces.
“We are now fully positioned to take advantage of the fastest-growing segment in the AR industry 3D/AR advertising. With SNAP, Facebook, Instagram and as previously announced, our ability to deliver 3D/AR ads into the Google Display Network, we now can reach a global ad audience of any demographic. With our ability to create 3D content at scale now combined with this global audience reach, I believe we are perfectly positioned to accelerate our advertising revenue in the AR space,” said NexTech CEO Evan Gappelberg.