Afterpay saw a 35 percent increase in new active customers on its biannual Afterpay Day shopping event, the company announced.
Additionally, the BNPL platform’s Shop Directory sent almost six million referrals to global merchants, with approximately 30 percent of those referrals going to SMB partners. This year’s event was also the first time the provider supported brick-and-mortar shopping.
“Afterpay Day was the perfect way to support our merchant partners as retailers welcomed their customers back to their physical stores and the economy starts to rebound,” said Melissa Davis, Afterpay’s Head of North America. “As evidenced by the numbers, Afterpay Day delivered new customers, drove increased sales and increased basket sizes online and in-store for the more than 3,000 participating merchants in North America.”
Most U.S. Afterpay customers used their mobile phones (86 percent) to shop during this year’s event. Some of the most favored brands were Crocs, Nike sneakers, Fenty Beauty, Ulta Beauty and UGG. Additionally, 91 percent of U.S. shoppers used their debit card to make their purchases and opted to pay in installments over time.
The platform noted Los Angeles as the top city for Afterpay shoppers followed by Chicago, Brooklyn, Houston and Philadelphia.
The Afterpay Day event offered deals and promotions from more than 3,000 retailers and brands across the country and featured promotions and sales of up to 70 percent off.
Some of the new brands that partnered with Afterpay for the first time were Steve Madden, MAC Cosmetics, Jo Malone London, Aveda, origins and Vera Bradley.