Afterpay To Support Brick-And-Mortar Shopping On Bi-Annual Event

Words by Retail Bum

BNPL Afterpay To Include Brick-And-Mortar Shopping In Bi-Annual Afterpay Day
BNPL Afterpay To Include Brick-And-Mortar Shopping In Bi-Annual Afterpay Day

Buy Now, Pay Later (BNPL) service provider Afterpay has revealed that for the first time, the company’s flexible payments solution will support brick-and-mortar shopping on its fifth bi-annual Afterpay Day. The event will run for an extended four-day period, from March 25-28, 2021. 

“This season’s Afterpay Day is bigger and better than ever. We have extended our sale to physical retail, doubled the number of sale days and, most importantly, we have more than doubled the amount of merchants who are offering incredible deals and promotions to their shoppers. We are proud to deliver this incredibly popular event just as retailers welcome their customers back to their stores for Spring shopping,” said Melissa Davis, Head of North America at Afterpay.

BNPL Afterpay To Include Brick-And-Mortar Shopping In Bi-Annual Afterpay Day

Historically, according to the company, the event is noted as the biggest driver of sales for Afterpay merchants across the country. Last year, merchant partners reportedly saw average sales increase by 36 percent, with the average number of new customers growing by 46 percent.

During the event, customers can take advantage of up to 70 percent off from retailers across the country and manage their payments in four simple interest-free installments.

Some of the brands partnering this year for both in-store and online are Steve Madden, MAC Cosmetics, Jo Malone London, Aveda, origins and Vera Bradley.

Additionally, a number of participating merchants will be offering promotions exclusively to Afterpay customers.

Afterpay is currently available in Australia, Canada, New Zealand, the United States and the United Kingdom, France, Italy and Spain, where it is known as Clearpay.

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