Buy now, pay later service provider Klarna is teaming up with Cosmopolitan Magazine to host its second “Hauliday by Cosmo x Klarna” event. The shopping event will be held virtually on March 1 and 2, 2021, in the U.S. and is geared toward Gen Z and millennial consumers.
“Following the success of last year’s Hauliday event, in which Klarna saw three times the volume on our app compared to an average weekend in 2020, we’re thrilled to continue our partnership with Cosmopolitan Magazine for round two,” said David Sandstrom, Chief Marketing Officer, Klarna.
“The newly-added livestream shopping component enables us to improve the shopping experience for our 15 million US customers and drive even more engagement and sales for our participating retail partners.”
The event will feature fashion, apparel, footwear, and beauty from brands such as Macy’s, HAUS LABORATORIES, Rebecca Minkoff, Saks OFF 5th, Express, Bluemercury, and Foot Locker.
This year’s event will also include a live stream shopping component in partnership with ShopShops, which will allow audiences to discover items and shop in new ways.
“Cosmopolitan helps inform and inspire the purchasing decisions of millions of young women who come to the brand each day,” said Nancy Berger, SVP, Publishing Director and Chief Revenue Officer, Cosmopolitan.
“Alongside our partner Klarna and their large network of retail partners, we are excited to kick off this year’s event. Our goal with the second Hauliday event, complete with a livestream shopping element, is to deliver an interactive and fun shopping experience for our audience of digitally-savvy consumers whose purchasing habits continue to evolve.”
The second Cosmo x Klarna event follows a period of tremendous growth for the buy now, pay later service provider in the U.S. Klarna now services over 3.5 million monthly active users in the U.S. alone through its all-in-one shopping application that allows users to shop at partnering retail brands online as well as in-store.