In an effort to reach a wider market, secondhand marketplace Poshmark is heading into the pets category.
“Many members of the Poshmark community are proud pet owners, myself included, and it’s important that our social marketplace addresses the needs of the entire family,” said Tracy Sun, co-founder and senior vice president of new markets at Poshmark.
“We’re excited to offer pet owners a fun and social way to shop, sell and connect in a way that builds community, considers personal styles and budgets, and drives sustainability.”
The move into the pets category is aimed at serving the 67 percent of Americans that are pet owners today — the share of which skyrocketed in 2020 due to a record number of pandemic-driven adoptions. And as the Poshmark community has continued to grow during the pandemic and as more and more consumers are becoming financially and sustainably conscious, catering to a growing demand seemed like a natural next step, the company said.
According to Poshmark, the new category will include a variety of new and secondhand pet accessories, supplies, toys, and other essentials for dogs, cats, fish, reptiles and other pets.
While the new launch formally recognizes the category, Poshmark noted that its community has been selling pet merchandise for a long time. In fact, Poshmark has seen consistent purchases of pet toys, leashes, collars, harnesses, beds, and costumes over the years.
Poshmark members can expect to see a collection of both new and secondhand pet products available on a dedicated section on Poshmark, which would include:
- Accessories: collars, leashes, outfits, harnesses
- Homes: cages, carriers, aquariums
- Toys: everything from hamster wheels to feather wands
- Grooming: brushes, shampoo, sprays
- Mealtime: bowls, feeders
- Sleep: beds, blankets
All items featured must be clean, in good condition and follow Poshmark’s Community Guidelines.
Poshmark is encouraging members of the Poshmark community to follow the hashtag #PoshPets.