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Away Expands Physical Footprint With New Seattle Store

Away Expands Physical Footprint With New Seattle Store

Away Expands Physical Footprint With New Seattle Store

Luxury travel brand Away has opened a new brick and mortar store location in Seattle, bringing the total number of stores in the U.S., U.K. and Canada to 13, the company announced.

The company’s new store has been stocked up with some of its most popular products, including the fan-favorite Bigger Carry-On, a newly released collection with Serena Williams, the highly coveted Pet Carrier, new bag silhouettes, among other things.

Customers will also be able to shop products sourced from Seattle’s sister cities of Christchurch, New Zealand; Bergen, Norway; and Nantes, France. A designed feature wall will showcase postcards and travel stories curated from around the world. The store has also been designed to highlight local influences, including white oak and gray felt designed to evoke the beaches of the city and metal accents in reference to the Space Needle’s iconic spire.

“As we continue to expand Away’s retail footprint, we’ve been eagerly planning our entry into the Seattle market and I’m thrilled to be opening our doors today,” said Roy Chan, President of International and SVP of Retail, Away. “While the world may not be traveling right now, I am excited for what the future will hold. In the meantime, I look forward to deepening our connections with the local Seattle community and inspiring them to plan future trips once it is safe.” 

The store’s opening comes at a time when cases of COVID-19 are going down in countries around the globe. This bears good news for the travel industry as consumers are likely to resume traveling more freely starting later this year.

Last month, the company’s CEO, Stuart Haselden, left his role to pursue another opportunity. The company’s board has appointed co-founder and President Jen Rubio to the role of interim CEO.

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