Swimming pools and spa supplies retailer Leslie’s Inc., has launched a new loyalty program dubbed Leslie’s Pool Perks.
Through the program, members can now earn 5 percent in rewards on every purchase, which is double the points they could earn in the previous program, obtain free standard shipping, gain exclusive access to special offers and promotions. The new program gives consumers the ability to access and redeem Pool Perks rewards in-store, online, or through the retailer’s app and earn additional rewards and benefits.
“With the demand for pools and pool products increasing significantly over the past year, we want to reward the loyalty of the customers who frequently take advantage of everything Leslie’s has to offer,” said Mickey Mericle, Chief Marketing Officer at Leslie’s.
“We have completely revamped our existing program with new and enhanced benefits that we are proud to offer our members, and we feel confident they will enjoy Leslie’s Pool Perks this summer and beyond.”
The company’s decision to roll out the rewards solution comes just in time for the summer season. It is also timely as consumers are gravitating toward retailers and brands that offer incentives and rewards for their purchases.