Nike is seeking to trademark various virtual products in the U.S. as consumer interest in digital products continues to rise.
The company has filed four requests with the U.S. Patent and Trademark Office to protect its “downloadable virtual goods” and other related services for entertainment and retail store environments. Some of the digital items listed in the filing include shoes, apparel and accessories such as headwear, eyewear, bags, backpacks and sports equipment.
The Beaverton, Oregon-based company is not the first player that is considering sales of virtual products. In October last year, luxury brand Dolce & Gabbana sold a non-fungible token (NFT) collection in an auction for $5.7 million.
The same month, skincare brand Clinique began offering three editions of its first NFT, called ‘MetaOptimist.’ However, instead of selling the NFTs, Clinique is giving it’s Smart Rewards members the chance to receive the NFT without any cost.
Such virtual products are becoming increasingly popular with consumers buying digital art and video-game skins, which can be outfits and accessories for virtual characters in games such as Fortnite and NBA 2K.