YouTube is preparing to launch a new short-form video streaming service called Shorts in the U.S. market as it looks to compete with rival TikTok, which counts 80 million users in the country.
The service would let users record vertical videos on their mobile devices, which can be enhanced with special effects and soundtracks pulled from the platform’s music library, Reuters reported.
“Starting today and over the next several weeks, we’ll gradually expand our Shorts beta to the US,” YouTube said in a blogpost today. Over time, the company plans to add in newer features such as giving users the ability to add text at different points in the video content.
YouTube’s decision to roll out the service in the U.S. market comes after its success in India, where it was launched after the Indian government banned TikTok. Shorts currently gets more than 6.5 billion daily views across the globe.
To promote Shorts in the U.S. market, YouTube has updated its homepage to include a new section to highlight the TikTok-style videos.