JCPenney is launching a new AI-powered augmented reality (AR) experience for its beauty shoppers that can offer personalized product recommendations and skincare routines by analyzing selfies.
The new experience leverages Revieve’s technology, which assesses more than 120 metrics to offer recommendations based on shoppers’ individual skincare needs. It also allows shoppers to try different makeup products using the AR tool.”We want to be the shopping destination of choice, offering a personalized approach that fully celebrates and honors them as unique individuals,” Michelle Wlazlo, the chief merchandising officer at JCPenney, said in a statement.
"Our partnership with Revieve allows us to deliver on our customers' desire for personalization regardless of age, gender, race, skin tone, beauty regimen, or budget."
The department store chain’s investment in developing new experiences for its beauty shoppers comes at a time when it is nearing the end of its partnership with Sephora.
The end of the partnership between JCPenney and Sephora has been a win for Kohl’s as the retailer has signed a deal to open shop-in-shops Sephora stores across its 1,165 locations. Kohl’s expects the beauty stores to help drive foot traffic and generate $2 billion in annual sales by 2025. For Sephora, the partnership will help it reestablish its presence across suburban America.
Photo credit: JCPenney
