The new formula helps attain brighter and visibly more elastic skin and improved concealer wear. It also hydrates 70% more than the previous formula.
“We are so excited to introduce the new and improved Banana Bright+ Eye Crème to our loyal fans and hope this new innovation speaks to an even wider consumer audience,” says Ole Henriksen, founder of OLEHENRIKSEN.
“By taking our tried-and-true product and fortifying it with even more effective ingredients for even stronger results, we know consumers will see brighter and better skin they can be proud of.”
The Banana Bright+ Eye Crème originally made its debut back in 2017, accelerating the trajectory for the OLEHENRIKSEN brand as it became the #1 best-selling eye cream at Sephora.
The product is made using a vegan, fragrance-free formula and features three forms of vitamin C, including a highly stable vitamin C complex with REAL gold for enhanced brightening and elasticity.
During an 8-week clinical study on 38 people, participants noticed:
- 29% brighter under eyes
- 40% reduction in crows feet
- 27% smoother under eyes
- an improvement and extension in makeup wear
OLEHENRIKSEN Banana Bright+ Eye Crème currently retails for $42 and is now available on OLEHENRIKSEN.com. Starting July 22, 2022, the product will be available on Sephora.com.
