OPI Launches Artificial Press On Nails

Words by Retail Bum

OPI Launches Artificial Press On Nails
OPI Launches Artificial Press On Nails

Nail salon brand OPI has launched its very first artificial nail collection called OPI xPRESS/ON.

The collection offers customers an array of shades, artistry, and innovative effects that can be applied and worn anytime and anywhere. In addition, the collection has been designed to be worn for 14 days at a time and are reusable.

“As the #1 nail salon brand globally, we have the professional quality, color, and innovation that consumers know and trust,” said OPI co-founder and Brand Ambassador Suzi Weiss-Fischmann. “With the debut collection of press-on nails, fans can select among 33 looks with a flawless finish, instantly. You can change your look to match the moment, even on the go, whether doing a presentation at work or going out for a night with friends.”

According to OPI, the collection is vegan, does not contain animal-derived ingredients, and its nails and packaging materials are made with 94% and 100% post-consumer recycled (PCR) materials, respectively. The collection’s packaging is also responsibly and sustainably sourced.

The OPI xPRESS/ON comes in various colors, including some customer favorites:

  • Alpine Snow
  • Black Onyx
  • Bubble Bath
  • Funny Bunny
  • Don’t Bossa Nova Me Around
  • Strawberry Margarita
  • Linger Over Coffee

Each set includes 30 professional quality nails, super hold glue, a cuticle tool, and a file.

OPI xPRESS/ON sets featuring its iconic shades are expected to retail for $12.99, while its salon effects and longer-length sets will retail for $13.99. In addition, the collection’s professional nail art will retail for $15.99. OPI xPRESS/ON can be purchased exclusively at ULTA.


Photo credit: OPI

No more posts to show, explore other topics: