Farfetch Launches Gender-Neutral Beauty Offering

Words by Retail Bum

Farfetch Launches Gender-Neutral Beauty Offering
Farfetch Launches Gender-Neutral Beauty Offering
Luxury marketplace Farfetch is expanding into the $69 billion luxury beauty category with the launch of a gender-neutral proposition for shoppers in Europe, the U.K., and the U.S.

Farfetch Beauty will offer access to more than 100 brands, including luxury Chanel, Charlotte Tilbury, Gucci, Tom Ford, and La Mer, as well as indie brands such as African Botanics, Westman Atelier, Alpha-H, Votary, and Allies of Skin. The new offering will provide access to a variety of products, including bath and body, skincare, makeup, hair and fragrance.

“Beauty is such an important way for people to be able to express themselves and their individuality – it’s transformative. We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers,” said Holli Rogers, chief brand officer at Farfetch.

“We knew we had to offer beauty in an ‘Only On Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs. Our launch campaign Your Choice. Your Beauty. Your Farfetch celebrates the emotions attached to choice and self-expression along with the feelings it evokes, knowing that beauty is subjective.”

The launch of the offering comes nearly three months after the marketplace acquired luxury beauty retailer Violet Grey.

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