Future Beauty Labs has launched its award-winning skincare line, BYOMA, at Ulta Beauty stores.
“The focus on skin barrier health and the creation of skin-compatible skincare means healthier results regardless of age, skin tone, type, or gender. Gentle enough for sensitive skin, yet powerful enough to deliver effective, noticeable results,” said Marc Elrick, brand founder and CEO.
BYOMA was first launched in February 2022 in response to consumer demand for accessible, affordable and approachable skincare products. Since its debut, the skincare line has seen great success on social media platforms and at big box retailers. For example, BYOMA was Target’s biggest skincare launch in 2022 and it was one of the fastest-growing skincare brands on TikTok this year, with over 100 million impressions at launch.
The skincare line is also seeing a high share of repeat buyers at big box retail stores such as Target, where BYOMA users are 28.3% more likely to repurchase products. This led the company to expand its offering to Ulta Beauty stores.
At Ulta Beauty stores, customers can purchase the brand’s 6-piece collection, which includes a range of dermatologist-approved, clinically proven, science-backed formulas starting at $12.99. The collection includes a Creamy Jelly Cleanser for $12.99, a Moisturizing Gel Cream for $14.99, a Brightening Serum, a Hydrating Serum, and a Clarifying Serum for $16.99 each and a Hydrating Trio Kit for $24.99.
BYOMA is now available online at Ulta.com and will become available at all 715 stores nationwide starting October 16, 2022.
Photo credit: Future Beauty Labs
