After being named a global brand ambassador back in January 2022, TikTok star Addison Rae has made her debut in Vital Proteins’ latest “Every Moment Is Vital” campaign.
In the campaign, filmed by director Damien Chazelle, Rae talks about her health and wellness journey and the importance of social connection.
In addition to Rae, model Iskra Lawrence and fitness experts Chase Tucker and Silvy Araujo are also seen discussing their own health and wellness journeys.
“What makes one person feel vital is akin to an intimate patchwork, carefully crafted and woven over a lifetime of experience,” said Tracey Halama, chief executive officer of Vital Proteins, in a statement.
“I hope that these stories inspire people to discover what wellness looks like for them while reminding them that it’s often the simple, small things that shift your mindset and make the most impact.”
The debut of “Every Moment Is Vital” follows the launch and release of Vital Protein’s new line of protein and collagen bars. The new product line has been developed in collaboration with chief creative officer (CCO) Jennifer Aniston, using key ingredients that are not typically seen in other products that are available on market shelves today.
“I spent the last year collaborating closely with the Vital Proteins team on this new bar collection, helping to handpick the ingredients and flavors that I love. I can’t wait for people to try them out,” said Jennifer Aniston, CCO of Vital Proteins.
Single bars retail at $2.99 each, are all under 200 calories each, and come in three flavors: peanut butter fudge, cold brew coffee, and dark chocolate coconut.