Lululemon has unveiled a new service called lululemon Studio that aims to connect members to dynamic fitness content, community, and products — at home, in person, or on the go.
The move to launch lululemon Studio follows consumers’ demand for more flexible workout routines.
“Our guests’ fitness needs have evolved and lululemon Studio is solving for them by providing members with access to fitness content from our world-class trainers and studio partners at home, on the go and live in studios around North America. lululemon Studio unlocks the versatility our community has told us they are looking for now. No longer will you have to choose between going to your favorite studio or streaming a class at home—you can have both,” said Nikki Neuburger, chief brand officer, lululemon.
The offering unlocks access to more than 10,000 on-demand and live-streamed classes available through a MIRROR subscription, offering content from some of the most notable fitness and wellness partners across North America, including AARMY, Y7 Studio, DOGPOUND, FORWARD__Space, Pure Barre, Rumble, AKT and YogaSix.
Additionally, members can stream new weekly classes from these partners as well as sign up for discounted classes in person at the studios’ brick-and-mortar locations. Members will also have the opportunity to receive discounts on lululemon products and get early access to lululemon events.
Lululemon Studio will launch on October 5, 2022, and will be accessible through the lululemon Studio Mirror, app and in-person experiences. Customers in North America can sign up for a lululemon Essential Membership for free, which grants them access to shopping perks, community experiences, and access to select lululemon Studio classes. Members will also get early access to product drops and receipt-free returns in-store.
Meanwhile, the lululemon Studio Membership is available for $39 per month and requires the lululemon Studio Mirror. It grants customers access to all of the lululemon Essential Membership benefits, unlimited access to content from lululemon Studio and its partners, 10% off lululemon purchases, special discounts to attend in-person classes at lululemon Studio partner locations and unlimited access to classes held in lululemon experiential stores.
Photo credit: lululemon