Peloton’s Senior Marketing Vice President Makes Exit

Peloton’s Senior Marketing Vice President Makes Exit

Peloton’s Marketing Senior Vice President Makes Exit
Peloton’s Marketing Senior Vice President Makes Exit
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Just weeks after Peloton’s executive chairman John Foley and chief legal officer Hisao Kushi resigned from the company, the fitness brand’s senior vice president of marketing, communications and membership, Dara Treseder, is now also making her exit.

During her time with Peloton, Treseder oversaw all marketing and membership efforts, including the company’s introduction of the $3,195 rowing machine and a nationwide bike rental program that made its debut early in September. Treseder was also recognized for overseeing Peloton’s expansion to Australia and its partnerships with Beyonce and Usain Bolt.

“During her time at the company, Peloton has become one of the most beloved and culturally relevant brands and our Member base has grown from over 2.6 million to over 6.9 million,” the company said in a statement on Monday.

Treseder, who reported directly to CEO Barry McCarthy, joined Peloton after leading marketing at Apple and Goldman Sachs. She is leaving Peloton for the chief marketing officer role at Autodesk.

Treseder’s last day will be October 4, 2022. Peloton plans to fill her position through a newly created role of chief marketing officer.

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