Reform RX Brings Its First Experiential Location To Southern California

Reform RX Brings Its First Experiential Location To Southern California

Reform RX Brings Its First Experiential Location To Southern California
Reform RX Brings Its First Experiential Location To Southern California
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Digitally connected Pilates equipment company Reform RX is planning a new experiential showroom in Newport Beach, California.

The new location will offer in-person demos of the new reformer and serve as a studio location to film workouts with celebrity instructors for the company’s digital fitness platform.

Since its pre-sale in January 2022, Reform RX has generated buzz among Pilates enthusiasts and the broader fitness industry. The equipment allows users to track their progress with biometric data, including movement, calories burned, heart rate, and total output.

“The opening of our first experiential showroom is another significant milestone in our journey to revolutionize the reformer Pilates offering. Demand for the RX has been high since we launched our pre-sale earlier this year, so it was important for us to create a tangible touchpoint whereby people could come and experience the RX in person and learn more about its revolutionary design and technology,” said Yvette McGaffin, Reform RX’s co-founder and CEO.

The new location can be found at 2836 E Coast Hwy, Corona Del Mar and is available by appointment only. The Reform RX retails at $4,995 and is available for pre-ordering at reformrx.com.

Photo credit: Reform RX

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