Kim Kardashian and Coty Inc. announced the launch of a new beauty product offering called SKKN by Kim, nearly eight months after winding down KKW Beauty.
The new product line has been designed to support a nine-step beauty regimen. While that might sound overwhelming to many, Kardashian believes that “they are all necessary.”
In fact, the collection mirror’s Kardashian’s very own elaborate daily skincare routine. “I wanted to just stay true to exactly what I use, even if everyone was saying this is overwhelming,” she said.
Some of the ingredients customers can expect to see in the collection include vitamin C, hyaluronic acid, niacinamide, glycolic and lactic acid, shea butter, and squalene.
And despite being late in launching an elaborate skincare product line, these products won’t come cheap. In fact, SKKN by Kim definitely falls on the more expensive side of skincare products. For example, a hyaluronic acid serum and a night oil from the collection are expected to retail between $90 and $95.
Overall, those looking to obtain the entire nine-step regimen, which includes a cleanser, toner, exfoliator, hyaluronic acid serum, vitamin C serum, face cream, eye cream, oil drops and night oil, can expect to dish out a total of $630.
But Kardashian isn’t worried about those who can’t afford to buy. “It’s definitely more prestige, and in order to get the types of ingredients that I would not really miss out on, it was kind of a necessity,” she told The New York Times.
“The products I was using that were comparable were way more expensive, not to compare anything. I tried to get the quality for the best price that we could, especially the vitamin C serum.”
That said, the lineup offers a perk many might love: All products are refillable, and replacement pods cost about 15% less than the original packaging.
And for those wondering about the legitimacy of the line, Kardashian believes that her ability to build her entire business around her image – her body, her face, her entire look, and the advice and treatments she’s received over the years to maintain that image — is more than enough to prove the products’ worth.
“I think the credibility of knowing that I got the best advice ever and the best formulations from some of the people that I just respect the most,” she said.
In fact, for her new product lineup, Kardashian worked with aesthetician and celebrity facialist Joanna Czech, who has her own skincare line, to develop her unique formulas.
Czech noted that each product was created from scratch, and in order to achieve optimal consistency, each product underwent 23 trials.
When it comes to launching new business ventures, the reality star has proven that her products are more about quality than anything. These ventures, specificallu KKW and SKIMS, have ultimately gained her billionaire status. In 2021, Kim signed a $200 million deal with Coty for KKW for 20% stake. And then, in January 2022, SKIMS, her inclusive shapewear line, received a $3.2 billion valuation as the company reportedly increased its sales by 90% and expected to reach $400 million in sales by the end of 2021.
“In all of my business endeavors, I’ve been fueled by my passion to fill gaps in the market with expertly-crafted and universally-loved products that are performance driven – and I have carried this same drive and approach with me into creating a legacy skincare brand,” says Kim. “What began as a psoriasis diagnosis became the catalyst for my journey of skincare discoveries, inspiring me to learn more about my skin and how to care for it. Working with some of the top dermatologists and estheticians over the years has given me the incredible opportunity to learn from their expertise — and I knew I had to share my learnings. Fueled by years of gathered insights, SKKN BY KIM’s science-backed formulas work together to reactivate skin’s inner potential and inspire confidence. I’m proud to finally be able to share this collection with everyone.”
SKKN by Kim is expected to launch on June 21, 2022, at 9a PT/12p ET exclusively on SKKNBYKIM.COM.
Photo(s) credit: SKKN
