“I’m thrilled to join LOOPS to bring the brand into its next phase. I’ve always been a fan and love the face masks, so to be a part of its future development in this way is a dream,” said Mendes.
“In taking on new roles in my career, my skincare routine is where I really reset from the day and nourish myself. LOOPS helps me maintain my routine in the most effective way possible, so I’m excited to help grow a brand that is authentically part of my everyday life.”
LOOPS was originally founded by brand incubator Syllable in 2020 with a mission to deliver the highest quality skincare experience with products that redefine real-life “beauty habits.”
With the appointment of Mendes, the brand hopes to leverage her creative vision to drive change and growth across brand marketing, product transition and further expand on its sustainability commitments.
In addition, the brand noted that Mendes would lend her personal skincare ethos to the brand to further engage with LOOPS customers.
“We couldn’t be more excited for Cami to join the LOOPS family. She’s an extraordinary partner and creative collaborator who truly embodies the life and energy of our brand,” said Colin Peek, founder and chief creative officer (CCO) of Syllable.
“With Cami’s insight and vision, we see our partnership with Ulta Beauty as the home for LOOPS as we explore global ambitions for our product portfolio that serves everyone. It’s an incredible time for our brand as we continue to build and grow together with several key initiatives and innovations planned for the rest of 2022 and into 2023.”
In addition to the appointment of Mendes, LOOPS has also revealed that it will be expanding on its physical footprint through a brick-and-mortar partnership with Ulta Beauty. Beginning August 1, 2022, the brand will be available nationwide in 450 Ulta Beauty locations.
