“Every launch is exciting — we’re all about being reachable to everyone, everywhere. But launching across Africa in eight countries not only feels really significant to me on a personal level but is also a big step towards our goal of bringing Fenty Beauty and Fenty Skin to the whole world,” said founder and singer Rihanna in a company statement.
At launch, cult favorites such as Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation and Fenty Beauty Killawatt Freestyle Highlighter will be available to purchase. Additionally, customers in Africa will be able to immediately pick up the latest launches from the brand, like Fenty Beauty Fenty Icon Refillable Lipstick.
Rihanna originally launched Fenty Beauty back in 2017 with a mission to help “everyone feel beautiful and recognized, no matter their race, ethnicity, culture or personal style.” The artist and entrepreneur has looked to expand her brand in an unprecedented 17 countries with a vision of inclusivity.
Fast forward to 2020, Rihanna launched her clean, vegan and eco-friendly skincare line, Fenty Skin, and amplified her mission to provide simple and effective beauty solutions for all.
Within Africa, Fenty Beauty and Fenty Skin will be available starting May 27, 2022, at Arc Stores and Edgars in South Africa, Essenza Nigeria in Nigeria, Lintons Beauty in Kenya, Edgars in Namibia and Botswana, Essenza Ghana in Ghana, Color Café Zambia in Zambia, and Catts in Zimbabwe.