Superdrug announced the launch of Superdrug Marketplace, a new third-party platform that will enable shoppers to buy from more than 300 health and beauty brands.
Shoppers can use the marketplace to access Superdrug products and other emerging and established brands.
Superdrug noted that the company has put an emphasis on offering sustainable, homegrown and female-founded brands. Additionally, featured brands will be highlighted with a special sticker on the platform.
“Our intention is twofold; to promote diversity by supporting entrepreneurs and small businesses within the industry and to dramatically increase our range on Superdrug.com; broadening and strengthening our accessible beauty and health offering to our customers,” said Matt Walburn, who helped develop the marketplace in partnership with Mirakl.
Walburn added that the marketplace is an exciting new chapter in the company’s digital transformation journey.
“Our technology has supported Superdrug to already onboard an impressive 300+ carefully selected partner brands to their marketplace in time for its launch,” said Sophie Marchessou, executive vice president of customer success B2C at Mirakl.
The marketplace launch follows a similar effort by Walgreens’ parent company, Boots, which plans to roll out an online marketplace by the spring of 2023.