US Skincare Brand PROVEN Expands To Europe

Words by Retail Bum

US Skincare Brand PROVEN Expands To Europe
US Skincare Brand PROVEN Expands To Europe
U.S. skincare brand PROVEN is expanding its presence to the European Union and the U.K. a year after launching its business in Canada.

The brand currently offers five products that have been designed using artificial intelligence technology and extensive local environmental data to meet the unique skincare needs of customers in each region. This approach has enabled the company to offer skincare formulas that are more effective in nature.

“Too many customers still rely on one-size-fits-all skincare products that do not take into account their unique concerns and needs,” said co-founder and CEO Ming S. Zhao. “PROVEN provides personalized, adaptive, effective skincare solutions that take into account a person’s skin, life and environment.”

“The entire PROVEN team is thrilled to enter these new markets and provide people with skincare solutions as unique as they are.”

The brand was co-founded in 2019 by Zhao and Dr. Amy Yuan, a computational physicist at Stanford University. Its five personalized products have received several awards, including MIT Artificial Intelligence Technology Award in 2018 and the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project™.

In just three years of being launched, the company has succeeded in increasing its brand revenue to $30 million annually.

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