Gaming content creator and CEO of the global gaming lifestyle brand 100 Thieves, Matthew “Nadeshot” Haag, has launched his own energy drink, Juvee.
Short for “rejuvenation,” Juvee offers a boost in energy and aims to increase focus and improve overall well-being through its blend of ingredients. The 12 oz. drink contains the equivalent of a double shot of espresso (about 128 mg caffeine), B vitamins, and Taurine. Additionally, the beverage contains L-Theanine for elevated mood, Panax Ginseng (Maca root) for sustained focus, Vitamin C for health and well-being, and zero sugar. The drink is also noted to have only five calories per can.
“We’ve created a new energy drink that was built completely on our terms and catered to our community’s lifestyle and interests, which are all centered around the joy of ‘play,'” said Matthew “Nadeshot” Haag, founder of Juvee and founder & CEO of 100 Thieves. “Launching Juvee is a lifelong dream of mine that I know will enhance the experience of not only our world-class gaming creators and competitors but anyone who’s passionate about having more energy to do the things they love.”
The launch of the drink comes at a time when more consumers are opting for healthier and sustainable energy alternatives.
“People don’t want another energy drink to power them through the day; they want a more sustainable way to feel energized,” explains Sam Keene, general manager for Juvee. “Times have changed and we’re noticing a shift away from an obsession with hyper-performance and bad-for-you ingredients in favor of finding balance, connection, and playfulness. Our inspiration when developing Juvee was to help people create their own energy, on their own terms, and be inspired to make more time for play.”
Juvee can be purchased in the U.S. at drinkJuvee.com and through instant delivery partner Gopuff. The drink comes in three flavors: Kiwi Strawberry, Watermelon Lime and Tropical Crush.
Photo credit: Juvee