Flow Beverage Corp. has appointed Trent MacDonald as its chief financial officer (CFO).
In addition to MacDonald’s appointment, Flow has appointed Devan Pennell, the brand’s previous CFO, to chief strategy officer (CSO).
“Flow’s top strategic priority is the profitable growth of the Flow brand. As such, we are adding bench strength to our organization to drive continued operational efficiencies, maximize working capital management and accelerate our path to profitability. I’d like to extend a warm welcome to Trent and thank Devan for his continuing contributions to the Flow executive team,” said Nicholas Reichenbach, founder and chief executive officer (CEO) of Flow.
MacDonald is noted to bring deep experience in retail operations, operational efficiency and business intelligence in high-growth entrepreneurial environments.
Flow Beverage Corp. was originally founded in 2014 with a mission to provide sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable, and up to 75% renewable, plant-based pack.
Today, the brand is B-Corp Certified, is sold online at flowhydration.com and is available at over 35,600 stores across North America.