Early childhood nutrition brand Gerber has teamed up with influencer and entrepreneur Nabela Noor to help customers celebrate their baby’s first taste with a chance to win a year’s supply of baby food.
Nabela and Gerber are also offering curated, free, limited-edition First Bite Party Packs, which include a Gerber My 1st Veggies Starter Kit, a Gerber Childrenswear bib and gift card, an ezpz Tiny Spoon and Tiny Cup, a copy of Nabela’s book “Beautifully Me,” and inspirational items to help parents feel supported through this milestone stage.
The initiative follows the 2020-2025 Dietary Guidelines for Americans, which recognizes that offering up a variety of new foods through the first two years is critical for building healthy eating patterns.
“At Gerber, our experts answer questions from parents introducing new foods every day, and we know transitioning into any of baby’s milestones can often be met with excitement and hesitation,” said Mohini Joshi, vice president of marketing at Gerber. “We’ve partnered with Nabela Noor to inspire and affirm for parents that they can have fun and celebrate starting solids, making this moment even easier by using our highest quality, nutritious and developmentally appropriate 1st Foods.”
Parents can enter the sweepstakes on Instagram or TikTok by following @Gerber and posting a photo or video of their baby’s first tastes with the hashtags #GerberMy1st and #sweepstakes and tagging @Gerber.
Photo credit: Gerber