Kourtney Kardashian Barker is launching a health-focused gummy brand called Lemme.
The gummies will come in three unique flavors made using all-natural edible ingredients that can enhance day-to-day activities such as resting and focusing on various tasks.
“I couldn’t think of the right word for each scenario [in which to take a supplement], but we’d say all the time, ‘Lemme focus on this.’ Once we realized we use it so much in our vocabulary, none of us could get it out of our heads,” said Kardashian in an interview with the WSJ.
The three flavors include Lemme Chill, Lemme Focus, and Lemme Matcha. Lemme Chill will be made using ingredients such as ashwagandha, lemon balm, passionflower, and goji berry. Lemme Focus, meanwhile, will contain ingredients such as Cognizin citicoline, organic lion’s mane mushroom, organic medium-chain triglyceride [MCT] oil, and vitamin B12. Finally, Lemme Matcha will contain organic matcha, B12, and coenzyme Q10.
The reality star decided to launch the gummy line out of her own need to take the right dietary supplements without having to consume too many pills.
“When I was taking 30 supplements a day—they weren’t gummies—it wasn’t an enjoyable thing. I’m like, I cannot wait to take my gummies—can I take more? I usually take them after I eat something. I like knowing that I’m taking something that’s clean, [has] good-for-me ingredients, and has a purpose,” she said.
Kardashian noted that when looking to create the brand, she made it a priority to use non-GMO, vegan, gluten-free, gelatin-free ingredients that do not use corn syrup, artificial colors, flavors, or sweeteners. All of the formulas have also been muscle tested – an alternative medicine practice that locates weaknesses in the body and diagnoses food allergies and other deficiencies. While muscle testing currently lacks evidence of efficacy, it is something Kardashian practices.
“My process [with a new product] is take it to my natural doctor, and he would muscle test me with it. I would hold the product in my hand, and he would see how it reacts to my body. Some things test well but most of the time things didn’t test well on me. I found it so interesting when he would say, “Oh, it’s because they’re using corn or corn syrup or it’s genetically modified,” she said.
“Matcha is probably my favorite gummy. It has B12, [so] it’s not like jittery caffeine energy. Matcha naturally has caffeine, so it’s not caffeine-free, but it’s like the tiniest bit of caffeine. The B12 and the coenzyme Q10 give you that sustained energy. I feel really passionate about the ingredients and the combinations.”
Lemme will initially start out as a line of gummies, but Kardashian plans to eventually expand the line into other categories. Products will be available to purchase on lemmelive.com later this month.
Photo credit: Lemme