The Boston Beer Company, the maker of Samuel Adams beer, has launched a spirits-based, ready-to-drink (RTD) beverage made from premium tequila blanco, real lime juice, carbonated water and natural flavors called the Loma Vista Tequila Soda.
The company teamed up with Justin Yarborough of the Yarborough ranching family, a lifestyle brand, to develop Loma Vista Tequila Soda.
“As refreshing as the view that inspired it, this transportive beverage offers folks everywhere the chance to drink in the magic of an all-day Loma Vista sunset, one sip at a time,” said Sammy Cohen, The Boston Beer Company’s co-head of brand innovation. “It’s an indescribable and totally immersive experience that we’re so excited to share. When the sun sets, we drink!”
The partnership responds to the demand for RTD beverages, which is reportedly up more than 80% this year, and the rise in popularity of tequila, which holds the third-largest share in the spirits category.
The new beverage comes in a four-pack featuring 12oz cans in both lime and mango flavors.
The Loma Vista Tequila Soda will officially debut regionally, starting in Austin, Fort Collins, Kansas City and Wichita later this month.
This approach is aimed at supporting The Boston Beer Company’s mission to be the world’s most innovative consumer-oriented beverage company. To do that, the company has followed a two-fold innovation strategy that includes thoughtful expansion of existing product lines to meet consumer needs and purposeful development of new brands that look to capitalize on current and future industry trends.
The Boston Beer Company said that some products are launched nationally while others are released in a limited number of markets in an effort to test and learn before releasing them to the masses.
Photo credit: Boston Beer Company
