Through its partnership with Walmart, the brand aims to provide increased accessibility to both existing and new consumers.
“Honest and Walmart are both committed to helping customers live better. This key addition to our strategic list of retailers not only enables us to increase distribution of our baby and personal care products but also strengthens our ability to grow our community of conscious consumers,” said Nick Vlahos, chief executive officer of The Honest Company.
“Our expansion to Walmart is the perfect example of our omnichannel retail strategy at work, enabling us to bring access to our products in stores and on the digital shelf to even more consumers every day.”
The partnership is also beneficial for Walmart as it will help the company target and attract a broader customer demographic and expand upon its conscious product assortment.
“Walmart is committed to building an assortment of products that customers can trust for their families. The launch of Honest on Walmart.com and in stores later this fall is just the latest example of that commitment, making it easy and convenient for customers to pick up brands that reflect their needs during their weekly shop,” said Ralph Clare, vice president, baby consumables, Walmart U.S.
Jessica Alba originally founded the Honest Company in 2012 to create thoughtfully formulated, safe, and effective personal care, beauty, baby, and household products. Today, the CPG brand is available online and in-store at approximately 43,000 retail locations across the United States, Canada and Europe.