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Boosted Commerce Appoints Former TOMS CFO

Boosted Commerce Appoints Former TOMS CFO

Romana Hai
Boosted Commerce Appoints Former TOMS CFO

Boosted Commerce has appointed Martin Dunstheimer as chief financial officer (CFO).

Dunstheimer is expected to spearhead the next stage of corporate financial development and focus on future growth and margin expansion across Boosted’s portfolio while working closely with co-founders Keith Richman and Charlie Chanaratospon, as well as president Steve Oliver.

“Martin’s significant financial leadership experience, particularly related to at-scale retail businesses, is just what Boosted needs as we focus on creating structure and strategy to overcome macro-economic pulls, challenges in supply chain, and cultivate exceptional data hygiene,” said Richman, who is also the company’s chief executive officer.

“His expertise will strengthen our executive team with the necessary competencies to continue thoughtfully deploying capital to scale our portfolio of leading consumer brands.”

Prior to his appointment, Dunstheimer was CFO at TOMS and was responsible for finance, accounting, technology, and supply chain functions. During his time with the shoe brand, Dunstheimer was recognized for his efforts in building out the finance and accounting teams and streamlining processes. Additionally, Dunstheimer developed and executed a plan to turn the company around by restructuring debt and freeing up working capital to re-invest in brand marketing and initiatives, enabling growth.

Dunstheimer also led TOMS through the COVID-19 pandemic by raising additional capital and mitigating challenges created by global supply chain disruption.

In addition to Dunstheimer, Boosted Commerce has also recently appointed Bill Bine as chief supply chain officer, Jeff Veldhuizen as vice president of brand, home & wellness, and Chris Brucia as vice president of digital product.

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