Digital creation platform Picsart has launched an integration with Shopify to offer retailers and small businesses a new tool to easily visualize and market their products.
The launch of the Picsart AI Photo Editor app comes as an effort to extend the Picsart’s offering to more than just creators. Together, Picsart and Shopify are looking to arm merchants with capabilities that can enhance the Shopify customer shopping experiences.
“At our core, we want to seamlessly deliver the tools and commerce technology that our merchants need, and Picsart has the best creative tools on the market,” said Sid Murlidhar, director of partnerships at Shopify.
The app is now available on the Shopify App Store and includes tools that enable merchants to edit and manage assets easily.
Once downloaded, merchants gain access to advanced image editing features, such as removing background, resizing, crop tools and a batch editing tool that allows them to apply the same edit to multiple images and assets.
Looking ahead, Picsart is looking to expand its offering to include its full web editor and automation tools.
“Picsart sits at the intersection of creativity and commerce, giving marketers and content creators easy tools for professional design,” said Connor Murphy, head of business development at Picsart. “Our integration with Shopify is an exciting next step, allowing us to play an even larger role in the sales process for creators. We’re looking forward to building on our app in the future.”