Cole Haan has teamed up with streetwear pioneer Jeff Staple to launch its 5.ZERØGRAND WRK sneaker.
The sneaker comes in limited-edition colorways and aims to capture the seismic shift in convention-breaking footwear for young and urban professionals who grew up wearing anything but dress shoes.
“Since its inception, the Cole Haan ZERØGRAND collection has exemplified reinvention with purpose by seamlessly combining craft and innovation. What started as a simple dress shoe that was unbelievably light and flexible has evolved into a thoroughly modern collection which has become an industry leader and worldwide best seller,” said David Maddocks, brand president of Cole Haan.
“With its distinct flex grooves and business as un(usual) mentality, the launch of 5.ZERØGRAND builds upon Cole Haan’s lasting legacy of groundbreaking design and engineering. Not only do these products pay homage to the inaugural ZERØGRAND line but also address the needs of a new generation of consumers who get dressed from the feet up.”
The new sneaker, which is the fifth in the ZERØGRAND series, aims to meet the needs of professionals who are keeping up with the ever-evolving shift in office culture. It feature responsive cushioning and back pull tabs, allowing workers to easily put them on and remove them inside and outside the office.
The shoes are expected to retail anywhere from $230 to $250, depending on the colorway, and will be available online and in select U.S. and international stores on September 13, 2022.
