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Jacquemus And Nike Team Up For Collaboration

Jacquemus And Nike Team Up For Collaboration

Jacquemus And Nike Team Up For Collaboration

Jacquemus has revealed an upcoming collaboration with sportswear giant Nike that will aim to highlight the multidimensionality of female athletes.

“For this collaboration with Nike, I wanted to create a collection that reinterprets athletic women’s sportswear in a minimal way. I have always been inspired by vintage ACG pieces and Nike campaigns from the ’90s,” said Simon Porte Jacquemus.

“Having this imagery in mind, we designed women’s athletic wear with sensuous details and neutral colors, along with my own interpretation of the Humara — my favorite Nike shoe. It was important for the collection to be accessible, for all bodies, and to be a natural blend of Jacquemus style and Nike performance.”

With Nike ACG serving as a source of inspiration for the upcoming collection, Jacquemus is looking to reimagine Nike’s rich heritage and outdoor and court-based sports aesthetic.

“When we collaborate at Nike, it’s always a 50-50 union where each partner comes together to advance the other forward in ways that couldn’t have been done alone,” said Nike VP of Catalyst Apparel Design Jarrett Reynolds.

“With Jacquemus, we drew from vintage ACG inspiration, the interweaving of Nike DRI-Fit fabric, and considered footwear like the Humara to create a nexus of sport and style that could only be done through the shared lens of Nike x Jacquemus. Collaboration at Nike and with partners like Jacquemus allows us to expand the culture of sport and redefine it for the next generation.”

The collaboration comes after the label launched its first physical shop in London, a runway show in Hawaii, and its “LE SPLASH” campaign starring Bad Bunny.

The Jacquemus x Nike collection is expected to drop on June 28, 2022, exclusively on Jacquemus’ website and later this summer via Nike.

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