While the opening of the store is welcome news for the brand’s fan base, it is concerning residents living in the neighborhood as crowds lining outside Supreme stores are a fairly common sight. Last week, the West Hollywood Heights Residents Association met over a Zoom meeting to discuss the store’s opening and its impact on residents in the area. Aaron Green from Afriat Consulting Group and West Rubenstein, who serves as senior vice president at Supreme, were seen offering assurances on the call.
“There are not large scale events thrown there and there are no flash mobs with overnight customer operations there,” Green said.
“I also saw some of the reports and some of the articles in the media and it’s a little frustrating for us because it’s factually untrue. A lot of very unfortunate incidents in Hollywood as of late have been conflated with how Supreme operates. We pride ourselves on running safe, clean shops, not just in LA but New York, the country and around the world,” Rubenstein added.
The new store is set to open in a single-story building on Sunset Boulevard, once home to a Tower Records store. Over the years, preservationists and music lovers have made key efforts to stop the building from getting demolished, with some even unsuccessfully attempting to get the building the status of a “local cultural resource.”
Construction is set to begin in February or March and is expected to be wrapped up by August 2022.