Italian fashion brand Brunello Cucinelli has signed a 10-year deal with EssilorLuxottica to design, manufacture and distribute its eyewear products.
The agreement between the two firms will officially begin on January 1, 2023, and run until December 31, 2032. It will see EssilorLuxottica release the first Brunello Cucinelli collection in the first quarter of 2024.
The two companies have been collaborating on other projects since 2021. One of their joint projects was a capsule collection signed by Cucinelli and Oliver Peoples, an EssilorLuxottica’s exclusive brand.
“The choice we met with the highly esteemed EssilorLuxottica is much more than an agreement,” said Cucinelli, the founder and creative director of the namesake brand. “It is a token of mutual affection and respect between two realities that are inspired by a passion for beauty and for things done well.”
Recounting his relationship with Essilor founder Leonardo Del Vecchio, Cucinelli said Vecchio was a true source of inspiration for him, FashionUnited reported.
“Look Brunello, I don’t know if my eyewear is beautiful, what I can vouch for is that it is made in the best possible way,” Cucinelli said, recalling Vecchio’s words.
“This is also why I am deeply confident in this precious understanding that our respective, new generations are called upon to nurture for the future,” he added.
Photo credit: Brunello Cucinelli