Brunello Cucinelli Signs Long-Term Licensing Deal with EssilorLuxottica

Brunello Cucinelli Signs Long-Term Licensing Deal with EssilorLuxottica

Brunello Cucinelli Signs Long-Term Licensing Deal with EssilorLuxottica
Brunello Cucinelli Signs Long-Term Licensing Deal with EssilorLuxottica
Retail Bum

Retail Bum

Retail Bum

Retail Bum

Italian fashion brand Brunello Cucinelli has signed a 10-year deal with EssilorLuxottica to design, manufacture and distribute its eyewear products.

The agreement between the two firms will officially begin on January 1, 2023, and run until December 31, 2032. It will see EssilorLuxottica release the first Brunello Cucinelli collection in the first quarter of 2024.

The two companies have been collaborating on other projects since 2021. One of their joint projects was a capsule collection signed by Cucinelli and Oliver Peoples, an EssilorLuxottica’s exclusive brand.

“The choice we met with the highly esteemed EssilorLuxottica is much more than an agreement,” said Cucinelli, the founder and creative director of the namesake brand. “It is a token of mutual affection and respect between two realities that are inspired by a passion for beauty and for things done well.”

Recounting his relationship with Essilor founder Leonardo Del Vecchio, Cucinelli said Vecchio was a true source of inspiration for him, FashionUnited reported.

“Look Brunello, I don’t know if my eyewear is beautiful, what I can vouch for is that it is made in the best possible way,” Cucinelli said, recalling Vecchio’s words.

"It is a statement that I feel is very close to the way I myself view work."

 

“This is also why I am deeply confident in this precious understanding that our respective, new generations are called upon to nurture for the future,” he added.

 

Photo credit: Brunello Cucinelli

MUST READS
Snoop Dogg Launches Pet Accessory Brand

Snoop Dogg Launches Pet Accessory Brand

Rapper and entrepreneur Snoop Dogg has launched his very own brand of pet accessories called Snoop Doggie Doggs. “If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of

Russia’s Ozon Welcomes Chinese Sellers As Western Sanctions Take a Bite

Russia’s Ozon Welcomes Chinese Sellers As Western Sanctions Take a Bite

Russian retailer Ozon Holdings is seeking to boost cross-border trade on its platform by opening a new office in Shenzen, China. The announcement comes at a time when Russian companies are facing sanctions globally, forcing them to find new business partners in countries such as

Superdrug Launches Health and Beauty Focused Marketplace

Superdrug Launches Health and Beauty Focused Marketplace

Superdrug announced the launch of Superdrug Marketplace, a new third-party platform that will enable shoppers to buy from more than 300 health and beauty brands. Shoppers can use the marketplace to access Superdrug products and other emerging and established brands. Superdrug noted that the company

No more posts to show, explore other topics: