Calida Group has acquired lingerie and loungewear brand Cosabella for $80 million.
The move to acquire Cosabella aims to strengthen Calida Group’s position within the underwear and lingerie category.
“With the acquisition of the strong eCommerce brand Cosabella, we continue focusing the Calida Group on its core segment while simultaneously enhancing its online growth,” said Hans-Kristian Hoejsgaard, chairman of the board of directors of the Calida Group.
“This transaction is completely in line with the strategy ACCELERATE 2026 and highly accretive for all stakeholders. As a family business, Cosabella shares our group’s values regarding quality, customer service, long-term business development, and inclusion.”
Cosabella is a family-owned business that was founded in 1983 by Valeria and Ugo Campello. Prior to the acquisition, Cosabella employed 50 people and generated a revenue of $29 million in 2021, with an average sales growth of 22% over the past five years.
Over time, the omnichannel brand has succeeded in building significant momentum behind its digital business, with online sales accounting for more than 50% of overall sales.
The deal will help the Calida Group expand its share of online sales, while Cosabella will benefit from being able to expand its reach outside of the U.S. market.
“Along with my sister, Silvia Campello, and the entire Cosabella team, we are delighted to unleash our growth potential in the U.S. and Europe together with the experts of the Calida Group,” said Guido Campello, managing director of Cosabella.
The transaction is expected to close in the second quarter of 2022.