Calvin Klein has appointed Jonathan Bottomley as its new global chief marketing officer (CMO), effective June 6, 2022.
Bottomley is expected to oversee all aspects of the consumer marketing organization and will report to Trish Donnelly, CEO of PVH Americas & Calvin Klein Global.
He brings over 20 years of experience and deep expertise across marketing, strategy, consumer analytics, digital commerce, full-funnel media, communications, and developing culturally relevant creatives.
“Jonathan is a highly experienced and transformational marketing leader. He has a proven track record in building global teams equipped to adapt to the opportunities of a digitally-driven marketing mix and the ability to marry commercial and aspirational elements of brands. Jonathan’s leadership will help us win with the consumer and increase our brand relevance even further by leaning into the strengths of the Calvin Klein brand,” said Donnelly in a statement.
Before joining Calvin Klein, Bottomley served as the CMO for Boll & Branch, which is part of L-Catterton’s portfolio of companies. Prior to that, Bottomley served as the Global CMO for Ralph Lauren, where he led the company’s brand strategy, marketing, creative, and consumer experience activities across various channels and geographies.