The pop-up store features a 45-piece limited-edition collection, including beach towels, silk scarves, graphic T-shirts, crochet hats, bags, azure-hued bikinis, garments and knitwear, and other pieces from the autumn/winter 2022 ‘Le Monde Diplomatique’ collection. In addition, shoppers can also buy limited edition, pre-sale items from Casablanca’s collaboration with Globetrotter, which is expected to be unveiled later in the summer this year.
“The collection is inspired by my hometown, Paris, and the elegance of the golden age of travel in the nineties when every single detail was carefully curated,” said Charaf Tajer, creative director at Casablanca.
“Selfridges have supported Casablanca ever since our first collection, so creating this capsule and space was a natural fit.”
The pop-up has been decorated with graphic signage from the 1990s, and it features a security-style conveyor belt, airport seating, and private jet set pieces. It also includes a Champagne bar, where shoppers can sip on Casablanca’s special edition Rosé and Blanc de Blanc Champagne.
“Casablanca is the unstoppable modern luxury brand of tomorrow and one we are proud to support with this unique retail concept,” said Bosse Myhr, director of womenswear and menswear at Selfridges. “Casa Airways will bring Casablanca’s distinct vision for RTW and Accessories to life within the Selfridges Corner Shop, through a collection and experience inspired by the golden age of travel.”
Casablanca, which does not operate any physical stores, has been looking to increase its brand visibility through unique global activations and campaigns. Earlier this year, the brand opened a Palm Springs-inspired pop-up in Los Angeles. The company also struck collaborations with Bulgari this year. And last week, the company launched an unexpected Autumn/Winter 2022 campaign starring Nicolas Cage with models Anok Yai and Alton Mason.