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Emilio Pucci Hires Saar Debrouwere As Its New CEO

Emilio Pucci Hires Saar Debrouwere As Its New CEO

Emilio Pucci Hires Saar Debrouwere As Its New CEO

LVMH-owned brand Emilio Pucci has hired Belgian fashion executive Saar Debrouwere as its new chief executive.

Under Debrouwere’s leadership, the brand is looking to shift to a “see now, buy now” model that will frequent product drops.

Debrouwere is joining the brand from Shanghai’s fashion group Icicle, where she has been serving as the executive vice president of product and design for the last two years. Additionally, she brings eight years of experience working for Sweden’s Acne Studio, serving as the brand’s chief product officer in her previous role.

Last year, Emilio Pucci also hired Camille Miceli as the brand’s new creative director, making her the first person in the position since 2017. Miceli previously worked for Chanel and Louis Vuitton.

LVMH, which owns a 67% stake in the brand, noted that Debrouwere would be responsible for accelerating Pucci’s development by combining its lifestyle and resort origins with the creative modernity of Miceli, whose first designs were a great success.

“I am convinced that we will do great things together and make Pucci a success,” Miceli said.

Emilio Pucci was founded in 1947 by Italian designer Marquis Emilio Pucci. The brand has made a name for itself for its ready-to-wear, beachwear and accessories, which often feature colorful prints.

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