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End Hires New Chief Executive As Founders Step Back

End Hires New Chief Executive As Founders Step Back

End Appoints Parker Gundersen as New CEO

British luxury retailer END has appointed Parker Gundersen as its new chief executive officer (CEO).

Gundersen’s appointment is part of the company’s effort to steer its business through the “next phase” of its evolution, especially as its founders look to shift away from having direct control over the company.

He brings more than 20 years of leadership experience spanning across strategy consulting, retail, luxury goods, and eCommerce. Before joining END, Gundersen was the former president of retail operations at LVMH’s travel retail subsidiary DFS Group. He also previously served as the CEO of Zalora.

While Gundersen will fully transition into the CEO role later this summer, he now has a seat on the company’s board, along with founders Christiaan Ashworth and John Parker, who will retain their positions on the board.

As part of the transition plan, Ashworth will take on the role of vice-chairman and work closely with Chairman Patrizio di Marco, who originally joined the company in 2021.

The appointment of Gundersen comes about 15 months after END was acquired by investment firm Carlyle.

“END has continued to advance its strategic growth plans since the investment by Carlyle. In the last year, we have substantially increased our capabilities in digital and marketing, opened a new flagship store in Newcastle, built out our senior leadership team, launched our womenswear platform, and continued to develop our unique relationship with brands and customers alike,” said the founders in a company statement.

“We feel the time is right to transition fully to the board and support the next generation of leaders in continuing to develop the END brand, curation, community, and platform on a global stage.”

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