Apparel retailer Gap has partnered with Amazon Fashion in the U.S. and Canada to offer up a selection of basic, modern essentials for the entire family.
The partnership is one of Gap’s attempts to diversify its sales and distribution channels. It comes less than two months after the company’s collaboration with Yeezy came to an abrupt end.
“We are excited to take this step with Amazon Fashion, to expand our product offering and to deepen our connection with consumers through the Gap brand store,” said Mark Breitbard, president and CEO, Gap brand.
The deal between Amazon and Gap will enable shoppers to shop Gap products through the company’s dedicated brand store at Amazon.com/Gap. Shoppers can also simply search “Gap” on Amazon’s mobile app or website.
The collection is expected to feature thousands of items, including hoodies, t-shirts, denim, socks, underwear and sleepwear for adults, teens, kids and babies. All products are available for purchase with Amazon’s customer service, including Prime delivery.
“At Amazon Fashion, we continuously expand our product offerings for our customers,” said Muge Erdirik Dogan, president of Amazon Fashion. “We’re excited to make shopping for Gap products even more convenient for customers with fast, free Prime delivery.”
Photo(s) credit: Gap