“It is a pleasure to welcome K-Swiss to the McLaren Racing family and Formula 1. We are excited to work with a brand which has such a strong heritage and can provide our team with footwear that is reliable with a focus on performance while looking fantastic. I can’t wait for the release of the collection,” said Lindsey Eckhouse, director of licensing, eCommerce & esports at McLaren Racing.
Besides being deeply rooted in heritage, both K-Swiss and McLaren are looking to emphasize elevated performance through footwear and an assortment of apparel.
The K-Swiss and McLaren collection will be available on an ongoing basis to the public. However, the two companies will develop performance-focused footwear that will first be made available to the pit crew and engineers, who will wear it on the racetrack before it becomes available to the public.
In addition, K-Swiss and McLaren will work together to elevate defined tentpole moments, including key global races.
The collection will debut in the spring of 2023 and become available to purchase on Kswiss.com, McLaren.com, and at select retailers.