Kim Kardashian Re-Evaluates Balenciaga Relationship After “Disturbing” Ad Campaign – But Here’s Why It’s Not Enough

Kim Kardashian Re-Evaluates Balenciaga Relationship After “Disturbing” Ad Campaign – But Here’s Why It’s Not Enough

Kim Kardashian Re-Evaluates Balenciaga Relationship After “Disturbing” Ad Campaign – But Here’s Why It’s Not Enough
Kim Kardashian Re-Evaluates Balenciaga Relationship After “Disturbing” Ad Campaign – But Here’s Why It’s Not Enough
Romana Hai

Romana Hai

Romana Hai

Romana Hai

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Days after Balenciaga’s botched holiday campaign rollout featuring plush bears wearing BDSM gear, brand ambassador Kim Kardashian has finally chimed in with a response that is not just too late but simply not enough. 

In her response, Kardashian said in a tweet on Sunday:

“I have been quiet for the past few days, not because I haven’t been disgusted and outraged by the recent Balenciaga campaigns, but because I wanted an opportunity to speak to their team to understand for myself how this could have happened. As a mother of four, I have been shaken by the disturbing images.”

"The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period."

But as a mother of four whose safety is a top priority, her morals and values should have pushed her to address the matter sooner than she did. If anything, it should have been addressed immediately as soon as the campaign went up in flames with something like this: 

"I am disgusted and outraged by the recent Balenciaga campaigns. As a mother of four, I have been shaken by the disturbing images. The safety of children must be held with the highest regard and any attempts to normalize child abuse of any kind should have no place in our society — period. In the next coming days, I would like to speak to the Balenciaga team to understand for myself how this could have happened."

A fast and immediate response would have allowed the reality star and entrepreneur to not only get out in front of a scandal that she is now unwillingly associated with but also address where she stands and allow for an opportunity for the luxury house to respond. 

But her response is perhaps unsurprising to many as the star is known to let her eldest daughter engage on social media even though she is well below the age requirement to hold an account. The move to let her daughter simply post, even with the comments section on TikTok disabled, is still seen as controversial by many, including her father Ye, and spectating parents who believe children under 13 should not be on social media.

But why allow her underaged daughter on social media in the first place? Some say it plays into a bigger investment opportunity. Not only does her daughter build up her own following, but there are many lucrative opportunities that Momager Kris Jenner could spin up. After all, what’s the saying? The devil works hard, but Kris Jenner works harder. 

But while building a new business opportunity may seem to be beside the point, it is not. The fact is Kim Kardashian and her family are not so quick to terminate a relationship if it means millions of dollars could be at stake. Kardashian is more than willing to hear “their side” of the story, even on such a controversial issue – the exploitation of children. Kardashian may be familiar with the approach, but this particular case has seemingly crossed a line. 

Photo credit: SKIMS

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