Asian quick-service restaurant Panda Express has teamed up with fashion designer Phillip Lim for a limited-edition apparel line called “Eat More, Share More, Love More” to celebrate the Asian American & Pacific Islander (AAPI) Heritage Month.
The collection draws inspiration from food, which is often seen as a language of love in Asian culture, and aims to shed light on a prevalent yet often overlooked issue of food insecurity in the AAPI community. Furthermore, the collection seeks to uplift those in need by providing access to safe and nutritious food.
“As we continue to combat hate and fight for representation, we must also balance this out with nourishment and love,” said Lim.
“Food is the best way to bring people together. Bring bread to a table and you can create an instant community. Across cultures and throughout history, food is the universal love language. Through the simple act of sharing a meal, we give each other the space to experience humanity in its quintessence.”
The special collection, which features a t-shirt, crewneck sweatshirt and cap, is available for order on 31philliplim.com. All net proceeds will go to local organizations focused on food security, including Heart of Dinner, More Than a Meal, OCA-Greater Houston, Radical Family Farms, Respect Your Elders, and Welcome to Chinatown.
In partnership with GoFundMe.org, Panda Express and Lim are inviting people to participate with a donation of any amount to further support the cause throughout May. To kick off the fundraising efforts, Panda Express has already donated $20,000 to the GoFundMe page.
“We are proud to be spotlighting our community partners and collaborating with Phillip Lim, a powerhouse for AAPI advocacy, on an initiative that’s anchored in the power of food and its ability to bring healing and togetherness,” said Andrea Cherng, chief brand officer at Panda Express.
“The beauty of what we get to do every day at Panda is bridging cultures and providing care through food, and this collaboration is an extension of that mission as well as an invitation for all to come to the table, to see past labels, and to hear and help those in need.”
Panda Express’ partnership with Lim is part of the restaurant chain’s ongoing efforts toward improving diversity, equity, and inclusion to uplift diverse voices and organizations.
In 2021, Panda Express launched a $10 million investment program, the Panda CommUnity Fund, to support immediate and sustainable solutions to help foster greater understanding, unity, and belonging. The Fund has donated more than $2.3 million to nonprofit organizations that support BIPOC and LGBTQIA+ communities.