Luxury fashion house Prada has cut ties with Chinese actor and singer Li Yifeng, who was detained on prostitution charges.
According to a Weibo post by the Beijing Municipal Public Security Bureau and a report by state-run CCTV, the 35-year-old actor was arrested by Beijing police on charges of “soliciting prostitution on multiple occasions.” Yifeng has since confessed to the allegation made against him.
Yifeng’s detainment is just the latest effort by the Chinese government to crack down on the entertainment industry. It follows a slew of big Chinese stars like Deng Lun, Zheng Shuang, Kris Wu, and Zhao Wei, who were all detained for alleged personal and financial misconduct last year.
Yifeng was the face of Prada, Panerai, Remy Martin, and L’Oréal Paris. He most recently walked in Prada’s fall 2022 repeat show in Beijing last month.
Yifeng has more than 60 million Weibo followers and is recognized for his work in several popular TV shows. In 2018, Yifeng won the best actor award at the China TV Golden Eagle Award for his portrayal of a spy agent in the period drama “Sparrow.”
As of Sunday, September 11, 2022, all brands have severed ties with the celebrity.