Rapper and entrepreneur Snoop Dogg has launched his very own brand of pet accessories called Snoop Doggie Doggs.
“If my dogs ain’t fresh, I ain’t fresh. These dogs and their apparel are a reflection of Tha Dogg himself, so they gotta look the role of a Top Dog, ya dig?!?!” said Snoop Dogg in a press release.
The line has been made in collaboration with talent agency SMAC Entertainment and apparel brand Little Earth Productions. It offers clothes and accessories that are “reminiscent of Snoop’s most iconic looks.
“Snoop Dogg was, without a question, the most fitting and amazing partner we could think of in the dog and pet space,” said Rob Brandegee, co-founder of Little Earth Productions, Inc.
The pet accessories launch is the latest in a series of Snoop Dogg’s investments and business deals, which include an animated kid series, a gluten-free cereal called “Snoop Loopz,” and a wine label. The artist also owns a branded line of cannabis products.
Over the span of his career, Snoop Dogg has released 19 studio albums and received 20 Grammy nominations.
Photo credit: Snoop Doggie Doggs