Senegalese-born TikTok influencer Khaby Lame has joined forces with German luxury fashion house BOSS to create a limited-edition capsule collection for Spring/Summer 2022.
Lame is known for turning overly explained and complicated viral videos into quick and hilarious interpretations for his millions of followers.
BOSS recognized Lame’s talent early on and looked to cast him in last year’s Russel Athletic x BOSS fashion show and later appointed him as the spokesmodel for the brand’s global relaunch.
The influencer is now back at it again with BOSS, but this time to create a limited collection featuring pieces like a varsity jacket, hoodie, and T-shirt. The collection aims to fuse dynamic BOSS design with Khaby’s wit and bold self-expression and is expected to feature an all-black color palette, with each item bearing a “signature Khaby logo” and leather detailing. The collection also includes an exclusive plush doll resembling Lame’s likeness.
BOSS’ decision to partner with Lame comes as the TikTok star represents the brand’s values, the brand said.
“Breaking the rules to create his own success, the impactful creator has become the second most followed person on TikTok by boldly expressing himself, inspiring others, challenging the status quo – and doing it all with humor and self-awareness. Khaby is undoubtedly the new BOSS in town,” said BOSS in a company statement.
The BOSS x Khaby collab item prices range from $156 to $521 and are available globally on the BOSS website.