In his new position, Beretta will focus on expanding the company’s business across both retail and wholesale channels in Europe. He will also focus on implementing the Italian luxury fashion house’s client and colleague-centric strategy, leading digital transformation efforts and improving the couture clienteling experience for its customers.
He is reporting to Laurent Bergamo, who serves as the chief commercial officer for Americas, Europe, Middle East and Brazil.
Bretta began his career at Procter & Gamble and later went on to work for Nike as the company’s partner management director for Southern Europe.
His appointment comes at a time when the 62-year-old fashion brand is looking to revamp its business with the hiring of executives that can help grow sales in international markets.
In April this year, the brand also appointed Janice Lam as the Greater China market chief executive. Lam brings extensive experience working for Prada and Richemont-owned brand Alfred Dunhill.
The brand’s revenue reached 1.23 billion euros last year, 3% higher than in 2019.