Resale platform Vestiaire Collective has revealed that it will no longer allow fast fashion items to be purchased, sold, or listed on the platform.
The certified B-corp company’s move to ban fast fashion products follows its continuous efforts to encourage consumers to buy “quality over quantity” and “invest in craftsmanship at better prices.”
“Fast fashion has no value and even less in resale. We’ve taken this step because we don’t want to be complicit in this industry which has a tremendous environmental and social impact,” said Dounia Wone, Vestiaire’s chief impact officer.
A starting list of fast fashion brands that Vestiaire Collective has banned on its platform includes:
- Dorothy Perkins
- Fashion Nova
- Karen Millen
- Miss Selfridge
- Nasty Gal
- Pretty Little Thing
- Topshop (and collaborations)
Vestiaire Collective noted that companies that meet the “fast fashion criteria,” including low product quality, poor working conditions, and high carbon footprint, will also make their way to the list.
For members who currently own fast fashion items, Vestiaire Collective said that it is “committed to finding and promoting practical solutions for the fast fashion items that its members already have.” This includes wearing, repairing, recycling, upcycling and constructive donation strategies.